Ah yes – the classic teen magazine for girls today. All about fashion and beauty tips – what’s happening in the world of celebrity teens, what are they wearing and eating. Let’s be honest – most of us have read one or two or several of these types of magazines when we were all growing up – and we’re now letting our daughters read them. Really now – how can you resist picking it up with captions like ” Free mascara” or “Look pretty now!” How can any teenaged girl resist these calls?
Browsing through my daughter’s latest edition, I was drawn to the number of pictures vs. the number of words in the magazine. Hmmm…. why does she “read” this I wonder? She tells me that she reads every word in each issue that enters the house. The more I look the more I’m thinking that the ads outnumber the content – but sometimes it can get tough to differentiate one from the other.
All in all – the magazine must be meeting its goals – providing young adult girls with a lot of information about make-up, hair and relationships, that by the end of the day, it can be touted as fun and pleasurable “reading” – or maybe it’s just a way to encourage these young ladies to spend money they don’t necessarily have. As a Mom, well I’m not convinced it’s adding any value to my daughter’s education – but she claims it is – learning about the new trends in hair styles – needing to know what’s really happening with those celebrities… I have to admit she does seem to know more in these areas than I do today.
Discovery Girls is another YA magazine that makes it into our house. I thought it would be interesting to look at both here. Not sure whether DG can really be considered a YA magazine – as it claims to be for readers aged 8 and up? Expecting to find stories and fun girly stuff I was a little surprised that it too was looking at fashion, hair and celebrity lives. Guess I didn’t expect 8 and 9 yr olds to enjoy this – guess I was wrong. Although when you look through the magazine – all the comments and posts made by readers are between the ages of 11 and 12……
There were stories though in this magazine – however they tended to concentrate on relationships- hunh??? But I was extremely pleased to see a number of book reviews and ads for new and upcoming books. But again – the magazine had more pictures than words.
These two magazines were definitely geared towards two different age groups – but I did feel that realistically they were encouraging their target market to think and deal with issues beyond their age.